18 surefire ways to come up with clever article ideas every time
Keep your blog page stacked with high-quality articles by following these content ideation tips.
Content Creation
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What is a style guide and how does it support your branding efforts? (infographic)
Consistent branding across every channel is easy to understand but difficult to execute. Here’s everything you need to know about creating a style guide for your brand.
Turning conversations into content (+ 10 unique ways to repurpose them)
A good quote can go a long way. Here’s how to prepare for, conduct and use (and re-use and re-use) interviews in your marketing strategy.
How to ask for a review: Top tips for case studies, testimonials and beyond
Whether you’re encouraging B2C customers to review your products or setting up case studies with your B2B clients – or anything in between – your pursuit of third-party feedback can be an essential part of your company’s content strategy.
5 of the best writing tools to improve your marketing content and copywriting skills
Try using these five writing tools to improve your content creation skills.
How Brafton content marketers use mindfulness to create content that converts
Learn more about mindfulness and what it means in marketing from some of Brafton’s finest content creators.
Your guide to content writing services
So much content, so little time. Learn why a diverse content strategy is the best way to be competitive in the online marketplace.
The bard in the bot: Where machine learning and content creation intersect
Discover AI’s content creation limits, what David Bowie teaches us about computer-generated creativity and much more.
How Content Personalization Drives Conversions and Revenue (eBook)
Impersonal customer experiences are sinking brands. Sending untargeted content in a “see what sticks” method creates a distance between businesses and consumers that can be harder to overcome with each deliverable.
How BuzzFeed mastered content creation
We decided to take a look at what we can learn from the content creation masters at BuzzFeed and OMG there’s actually a lot to take away from a site filled with LOL, WIN and QUIZ content.