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    Leggo my logo: Designing your brand identity

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    Your logo design helps define your brand identity. What are you saying about yourself?

    The right marketing tone is music to prospects’ ears

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    If your content is tone deaf, you risk losing out on a lot with your prospects. Here’s how to make sure you’ve set the right tone.

    Story time for sales: The visual power of eBooks

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    Put storybook lessons to work and wow potential customers with your eBook content marketing strategy.

    Looking for ROI? Get your graphics game on point

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    Make sure your graphic design game is on point to maximize your marketing’s return on investment.

    Cost-effective content strategies: More bang for your buck

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    Creating a content strategy that is cost-effective doesn’t have to be complicated. Find out how to get the most out of your resources.

    Stop expecting your blog to be a gold mine

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    Want to transform your blog into a lead generation machine? First figure out the role it plays in your content marketing strategy.

    5 best practices for boosting your blog ROI

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    Not happy with your blog performance? These best practices will give you what you need to increase your ROI.

    How to craft case studies that convert

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    Harness the power of case study marketing by structuring them in a way that tells a story and encourages prospects to convert.

    Allow subject matter experts to enhance your content creation

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    If you’re not leveraging subject matter experts for your content marketing, your strategy is suffering.