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    Content should be expensive, like prosciutto sandwiches expensive

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    In 2013 there were 152 million blogs on the web, with a new blog created every half second. I’m not talking blog articles here, I’m talking 152 million individual content […]

    Predicting the Future of Content Marketing

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    Don’t expect content marketing to move at the same pace you have witnessed over the past 10 years. If you sit pat with your current strategy, you’ll become obsolete within […]

    Guess Who: How to create winning B2B buyer personas

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    Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have […]

    This is why parents make awesome content marketers

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    Becoming a parent changes you. One minute you’re dancing on top of a table in Cancun, the next you’re pushing a double stroller through Costco. And although swapping daiquiris for […]

    The best content for every stage of your marketing funnel

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    Picture this: You’ve spent three years at your company. You like it, you’re doing well and you’re starting to feel confident. Not “tell-your-boss-off confident” or “show-up-three-hours-late confident,” but you’re feeling […]

    The future is human: How emotional marketing works for B2B

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    When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning […]

    What you need to know about customer testimonials

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    All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your […]

    How do you create content that Google loves?

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    It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced […]

    Boring B2B content? It doesn’t have to be that way

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    Forget stuffy and sterile. B2B audiences want to talk to a human being.