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    How to leverage what your target audience is reading

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    What else are your readers reading, and how can you leverage that info?

    Why marketers need to be the best communicator in the room

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    Being a marketer is like being class president: You’re the mouthpiece of your organization.

    Why content is important for SEO: 2019 edition

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    Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?”

    Artificial intelligence + content writing: What happens next?

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    Will AI fully replace content writers, or is there a symbiotic relationship marketers can capitalize on?

    5 content strategies you need to try after a trade show

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    You’ve registered your company for the big trade show and highlighted it in red on your marketing calendar. You’ve spent months preparing, promoting digital campaigns around your presence at the […]

    How to create awesome content in 5 easy steps [infographic]

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    What makes a great content marketing strategy? It starts with awesome content.

    12 ultimate tools to improve your content quality right now

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    Better content = better leads. And it’s all made simple with content creation tools.

    Content should be expensive, like prosciutto sandwiches expensive

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    In 2013 there were 152 million blogs on the web, with a new blog created every half second. I’m not talking blog articles here, I’m talking 152 million individual content […]

    Predicting the Future of Content Marketing

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    Don’t expect content marketing to move at the same pace you have witnessed over the past 10 years. If you sit pat with your current strategy, you’ll become obsolete within […]