10 Marketing Podcasts Every Content Marketer Needs To Hear
Two things we love at Brafton? Marketing and podcasts. Put those together, and you have a whole bunch of happy marketers.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Two things we love at Brafton? Marketing and podcasts. Put those together, and you have a whole bunch of happy marketers.
Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.
Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.
Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.
Is “innovative thinking” a business process? You betcha.
A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.
If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.
6 of the most inventive (and adaptive) pieces of content we’ve created in the past few months.
A conversational tone can make your content marketing not only easier to read, but more successful in connecting with and retaining key audiences.
2020 was supposed to be the year of video marketing. It still can be. Here’s how to make live-action and other types of videos for your audience right now.