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    Why (and how) you should use social media to create content

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    Social media is critical in creating content, and BuzzSumo is a great way to discover shared content. Just ask Steve Rayson, director of the company.

    How to post on Pulse to reach the heart of the conversation

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    For B2B marketers, LinkedIn Pulse is quickly becoming an invaluable tool. Learn how to create content that resonates and engages your professional audience.

    The power behind customer case studies and testimonials

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    Your happy customers can bring you even more business when you create engaging bottom-of-the-funnel content marketing assets: case studies and testimonials.

    6 secrets to creating a successful eBook

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    Not all eBooks are created the same, but by following these six secrets, your eBooks can best the rest.

    Confused about using memes in content marketing?

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    What do you do when you get to work and your boss wants to use a new meme in your strategy? (Don’t worry. We’re here to help.)

    Your guide for embedding social media into your blogs

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    Not sure how to effectively incorporate social media into your blogs? Check out these best practices for guidance.

    Look behind to look ahead: The importance of past content performance

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    Learn from past performance metrics to produce quality content marketing in the future.

    Avoiding digital detritus: Keywords, intent and storytelling

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    Keywords, intent and storytelling all have a part to play in modern content marketing.

    From sushi to sitcoms: Why content quality should always come first

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    Need more proof that quality content matters? Check out these real-world examples of quality trumping quantity.