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    Looking for ROI? Get your graphics game on point

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    Make sure your graphic design game is on point to maximize your marketing’s return on investment.

    Cost-effective content strategies: More bang for your buck

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    Creating a content strategy that is cost-effective doesn’t have to be complicated. Find out how to get the most out of your resources.

    Stop expecting your blog to be a gold mine

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    Want to transform your blog into a lead generation machine? First figure out the role it plays in your content marketing strategy.

    5 best practices for boosting your blog ROI

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    Not happy with your blog performance? These best practices will give you what you need to increase your ROI.

    How to craft case studies that convert

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    Harness the power of case study marketing by structuring them in a way that tells a story and encourages prospects to convert.

    Allow subject matter experts to enhance your content creation

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    If you’re not leveraging subject matter experts for your content marketing, your strategy is suffering.

    Is writer’s block sabotaging your content strategy?

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    Stuck with writer’s block? A Brafton content expert diagnoses the real issue behind your writing symptoms to get you back on track.

    Why (and how) you should use social media to create content

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    Social media is critical in creating content, and BuzzSumo is a great way to discover shared content. Just ask Steve Rayson, director of the company.

    How to post on Pulse to reach the heart of the conversation

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    For B2B marketers, LinkedIn Pulse is quickly becoming an invaluable tool. Learn how to create content that resonates and engages your professional audience.