Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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One of the fundamental requirements of effective search engine optimization (SEO) is fresh, unique content, an expert has explained. Manoj Shinde, writing for his online marketing blog, has urged new online marketers to recognize the importance of original content when seeking to boost a website’s ranking in the search engine results. Furthermore, effective copy should… Read more »
Good quality content designed for search engine optimization (SEO) is much more than a collection of lumped-together keywords, an industry commentator has remarked.
Reporter April Hall, writi
US firms increased their spending on search marketing during the first quarter of 2008, a new report has revealed. A study conducted by SearchIgnite has shown that despite gloomy economic conditions, the first three months saw stronger search marketing growth than previously anticipated. Roger Barnette, president of the agency, explained that many advertisers invested more… Read more »
Businesses should add useful content to their sites as it helps build loyalty, an expert has explained. Andy Komack, president of Komarketing Associates, made his comments to online resource Industry Week, stating that some businesses believe their pages should be nothing more than an overview of their capabilities. However, he railed against this view, urging… Read more »
Google has announced first quarter profits which have exceeded expectations, despite concerns that it has been facing a slowdown in advertising revenue.
The search engine giant has been exper
When first beginning a search engine optimization campaign, firms should consider making use of both organic and paid search techniques, an expert has urged.
Meenakshi Wali, an internet marke
Despite fears of a recession, many US marketers plan to maintain or increase their budgets as well as increase spending on search engine optimization (SEO), a new report has shown.
The second
Search engine Ask.com has stated that it is to stop chasing Google users and focus its efforts on a narrower market.
In an announcement on Tuesday, the company reported it intends to return t
The official website of Barack Obama, candidate for the Democratic presidential nomination, should be optimized, it has been claimed. Writing on the ClickZ network, Kate Kaye observes that a number of key optimization techniques are being overlooked by Mr Obama’s development team. One such method is the inclusion of unique title text on a given… Read more »
Prolific bloggers are likely to engage well with online news content, according to figures from comScore. The industry analyst defines "heavy bloggers" as the one in five users who spend the most time reading online journals. Some 84 per cent of all traffic to blog sites consists of such individuals, comScore reveals. General and politics-based… Read more »