Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search engine optimization (SEO) is a "big help" for online businesses looking to raise their revenues, it has been suggested. IT development firm Prime Outsourcing explains that, with the right methodologies, firms have the opportunity to "dominate the world market" via the internet. Putting in place an effective SEO strategy is a key means by… Read more »
Website owners should seek the assistance of experts when attempting to optimize their content, it has been claimed. Joanna Gadel of Australian search engine optimization (SEO) firm SEO Sydney makes the assertion in an article for PromotionWorld. She explains that, while SEO may seem simple, there are a number of issues commonly overlooked by enthusiastic… Read more »
There are some important search engine optimization (SEO) lessons to be learned from Wikipedia, it has been claimed. Writing for E-consultancy, SEO expert Patrick Altoft explains that the online encyclopedia is a good example of how to optimize content. He suggests that the large amount of text content makes Wikipedia highly visible to search engines…. Read more »
Marketers should embrace online communities by reaching out to bloggers and social media websites to build a buzz around their products, an expert has said.
Scott Monty, a relationship direc
It is likely that spending on search engine marketing will continue unabated during 2008, despite the current economic background, a new report has asserted. A study conducted by the Search Engine Marketing Professional Organization (Sempo) has been released, which examines the current state of the market. It noted that during 2007, the industry experienced greater… Read more »
Good search engine optimization (SEO) is not is not about simply getting many hits from portals but about getting quality traffic, an expert has asserted.
Industry commentator Derek Gehl made
Internet advertising is one of very few marketing trends experiencing expansion, an expert has claimed.
Marketing professor at the Wharton School Patti Williams made her comments through the
Companies wanting to create a greater online buzz should consider calling in a search engine optimization (SEO) expert to guide their efforts, a businessman has said.
Business solutions consu
There are a "significant" number of opportunities presented to marketers through the use of news sharing and blogs, an expert has asserted.
Lee Odden, chief executive officer of Min
Social media offers one of the best ways for a firm to market itself during a recession, an expert has asserted. Dave Evans, co-founder of marketing technology firm Digital VooDoo, made his comments in an article on the ClickZ Network, noting that during an economic downturn, both marketers and consumers cannot spend much. This means… Read more »