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    How to build a B2B marketing strategy from the ground up

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    What is a B2B strategy, and how do you beat competitors at the marketing game? We’ve got plenty of examples for you to follow and summaries of what you need to know to get started.

    How marketing AI impacts content marketing (with examples)

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    Are the bots taking over? How should you be working with artificial intelligence? Here are the details, examples, predictions and actionable takeaways you need to know about marketing AI.

    User journey maps for content marketing: what you need to know

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    Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.

    Creating a content strategy that will sustain company revenue for years to come

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    Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics? Creating a content strategy that serves the larger goals of your business should be marketing 101, yet, too often, marketers lose sight of this reality.

    How to build a content development plan

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    Here’s everything you need to know about creating a successful content development strategy.

    How to create a strategic marketing process: 5 steps for success

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    Your strategic marketing process provides the roadmap to cultivate valuable connections with customers and cement your brand in the perfect niche in your marketplace. Here are the most important steps to follow.

    How to stand out from the crowd with brand positioning

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    Succeed at positioning your brand, and you essentially sell your entire product portfolio in one fell swoop.

    4 persona examples you can use in any industry [+ free persona template]

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    How well-defined are your personas? Check out these examples and how to best apply the lessons to your own marketing efforts.

    Tips for defining your marketing goals and objectives

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    Be SMART about defining your goals and outlining the necessary objectives to get you there.