ClickCease Content Strategy Archives - Page 6 of 26 - Brafton

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How to Build an Effective B2B Content Marketing Strategy


B2B brands have the opportunity to leverage content marketing as a way of reaching their target audience and gaining new customers. But it’s not as simple as writing a few […]

Localization and Marketing: The Key to a Successful Global Content Strategy


When trying to reach new markets, brands need an intelligent localization content strategy. Here’s everything you need to know about setting one up.

Content Marketing Metrics That Matter, And Those That Don’t (Infographic)


Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.

Inbound Leads: Definition, Generation Strategies and More


Learn all about inbound leads, various lead generation strategies and the results you can expect from an inbound marketing campaign in this blog post.

3 Awesome Inbound Marketing Examples Your Brand Could Emulate


What makes an inbound marketing campaign great? These examples will give you some ideas.

5 Benefits of Branding for Businesses Big and Small


The benefits of branding are wide-ranging. Here are some of the biggest benefits to know about, and how to realize them with effective branding.

Top Marketing KPI Examples (Infographic + SlideShare)


Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

How To Create a Marketing Playbook That Converts


A marketing playbook helps your entire team achieve desired results with their marketing campaigns. Here’s how to make one.

How to use testimonial advertising in your marketing strategy


Happy clients? Five-star feedback? It’s time to take those sizzling reviews to new heights with a compelling testimonial marketing strategy.