Content Strategy | Brafton
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    Blog retrospective: A look at Brafton’s top 15 performing articles from 2018

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    We identified our top five 2018 articles in each category: organic traffic, social shares and referring domains. What made these 15 articles in total “the best”? We investigate.

    SEO

    8 voice search statistics in 2019 and why they matter

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    Everything you need to know about this new digital wizardry and its impact on modern marketing.

    GoToWebinar’s Daniel Waas discusses the biggest content marketing mistakes to avoid

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    A new year brings new beginnings. But don’t torpedo your digital marketing strategy this early on by making these content marketing mistakes.

    SEO

    Organic vs paid traffic: A guide to understanding and capitalizing on both

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    Organic marketing is a long game, while paid is a short game. How can you incorporate both for maximum ROI in 2019?

    The ultimate list of marketing spend statistics for 2019 (infographic)

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    Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie.

    Data-driven content marketing: The sole source of ROI in 2019

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    How to use data to your advantage at every stage of the strategy and content creation process.

    6 must-read marketing books for 2019

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    Expand your marketing knowledge by reading up on these must-have books in 2019.

    SEO

    Quarterback performance according to search metrics (infographic)

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    Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?

    SEO

    Is your website accessible to everyone? [+ downloadable web accessibility checklist]

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    Website accessibility refers to the ability of a person to access a website regardless of disability type or severity of impairment. Here’s how to build a website that is ADA compliant.