• Beware neglecting your visitor persona

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    Does your buyer persona match your website visitors?

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    Burn it to the ground – an SEO story

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    No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.

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    The relationship between keywords and hashtags

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    Keyword and hashtag marketing may seem completely different, but there is actually a relationship between the two when it comes to content marketing.

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    Why you need to start using Search Console

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    Think using Google Analytics is enough? Think again.

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    Buzzwords killed your understanding of digital marketing

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    Find out why all of those marketing buzzwords aren’t doing you any good when it comes to proving ROI for your business.

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    Brafton’s Weekly Content Marketing Roundup: Feb. 6-Feb. 10

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    See what you missed from the past week in content marketing headlines.

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    Create B2B content that is as different as your buyer personas

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    No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.

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    Make the most of visual embeds for ultimate engagement

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    Embedding visual elements such as videos, graphics and social media into content is becoming an effective strategy for increasing engagement and conversions.

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    Brafton’s Weekly Content Marketing Roundup: Jan. 30-Feb. 3

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    Check out this week’s latest trends in the content marketing industry, such as news on Google AdWords and why stock images have to go.

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