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    The Evolution of Marketing

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    Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.

    Sponsored Content: Everything You Need To Know (+ Examples)

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    What are the benefits of sponsored content marketing, and how does it work? We’re sharing best practices and examples to inspire your next strategy.

    How To Create a Winning Brand Positioning Statement (Infographic)

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    Do you need a brand positioning statement? What about a brand positioning strategy? Let’s discuss.

    SEO

    16 SEO Questions Answered by 12 Industry Experts

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    Search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a website through organic search results.

    Mobile Content Marketing: Everything You Need to Know

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    Mobile content marketing is a multichannel marketing strategy optimized technically, conceptually and campaign-wise to engage smartphone users. Here’s what you need to know.

    How To Measure Brand Awareness: 5 Ways That Work

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    Can you really grow your business if people don’t know your brand? Learning how to measure brand awareness from several angles can help you determine how to stay top-of-mind.

    The Essential B2B Digital Marketing Guide

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    B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.

    Pepsi Marketing Strategy: 4 Takeaways From 55 Years of Advertising

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    From the fable of Crystal Pepsi to the success of the Pepsi challenge, the marketing strategy of this soft drink giant over the years has plenty of takeaways for advertisers and marketers.

    Marketing During A Global Crisis: A 5-Step Guide (Infographic)

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    Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job,  because eating and having shelter are good things we all strive […]