Conversion Rate Optimization Best Practices: 12 Strategies To Increase Conversions
Learn 12 conversion rate optimization best practices to improve user experience, increase conversions and get more value from your website traffic.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Types of Content Strategy: How To Choose the Right Approach
Explore the main types of content strategy, when to use each one and how to match your approach to audience needs and business goals.
10 of the Most Innovative Marketing Strategies
Is your marketing strategy lacking in innovation? Explore some of our favorite, innovative marketing strategies from top brands.
6 Types of Branding Services That Can Help Any Organization (Infographic)
Your brand consists of more than graphic design. Learn how professional branding services help differentiate your company from the competition.
Content Pillar Examples To Boost Your Brand on Social Media
Use these content pillar examples to guide your brand’s approach to effective social media messaging.
How To Create an Audience Profile in 5 Steps (Infographic)
As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.
12 Promotion Ideas to Drive More Sales in 2026 (Infographic)
Are you looking to boost your bottom line with increased sales numbers? Here are some promotion ideas to get you started.
How Buyers Use AI for Vendor Research, Shortlisting & Decision-Making — and How To Get Cited
94% of B2B buyers use AI during vendor research. Learn how strategic GEO and topical authority can help your business appear in generated comparisons and make buyers’ shortlists.
5 Solar Marketing Strategies That Work
Learn how to optimize your solar marketing strategies to stay ahead (and be successful) in a rapidly growing solar industry.
The Business Case for Google AI Overviews Visibility vs Other LLMs
AI Overviews or ChatGPT? Learn why optimizing for Google AI Overviews is the more strategic near-term choice and how to build a smarter strategy.