Content Strategy | Brafton
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    Learn Google Analytics Real-Time in 8 minutes

      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this… Read more »

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    What beer and content marketing have in common

    Let me preempt you; no, it is not a stretch to tie content marketing to beer, nor is this article self-indulgent in any way [Editor’s note: OK, Jeff]. Allow me… Read more »

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    Brafton’s Weekly Content Marketing Roundup May 8 – May 12

    This week, read all about the importance of brand logo design, how video is taking over the marketing landscape, and much more.

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    How MarketMuse brought us to page one of Google [Case Study]

    I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and you wait. And you wait. Then finally you move from a poorly… Read more »

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    7 asset landing page best practices for ultimate conversions [infographic]

    Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.

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    How content marketing is evolving – and changing everything

    The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.

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    Your content marketing strategy determines time to ROI [infographic]

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    Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.

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    Leading edge: The power of branding to unify your message

    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

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    Site UX: One of your most powerful conversion tools

    Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.

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