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SEO

Google Updates Spam Policies To Redefine Helpful Content

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On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at […]

Content Marketing for Charities: A Complete Guide for 2024

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While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and […]

Voice Search Content Marketing Is the Future: How To Get Started in 2024

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In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes […]

Content Marketing for Lawyers: Complete Guide for 2024

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While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their […]

Content Marketing vs. PR: What’s the Difference?

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Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely […]

SEO

3 Clarifications About Google’s March 2024 Algo Updates

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It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a […]

SEO

A Complete (and Actionable) Google Update History Timeline

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Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.

GA4 Views: What Are They and Have They Changed Since Universal Analytics?

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To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But […]

How to Create a Project Communication Plan (+ Downloadable Template & Infographic)

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Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.