Content Strategy | Brafton
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    The content marketer’s guide to inbound marketing

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    Inbound marketing creates a pathway for consumers to find their way to your brand. Here’s all you need to know about the history, methodology and success of this marketing technique.

    Content marketing examples that make us want to do better

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    Because sometimes you just need a bit of inspiration to spark your next great content marketing masterpiece.

    7 of the best blog content planner tools

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    Your content planner isn’t just a calendar – it’s a living asset that helps you align content with the needs of your target personas and your active marketing campaigns. Find out why a content planner is important and which tools we recommend.

    Our comprehensive list of content marketing platforms

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    Content marketing requires a certain set of tools. Here are our top picks for supporting your content marketing strategy.

    How to measure digital marketing effectiveness (2018 edition)

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    If just 39 percent of companies believe their marketing is effective, then why are they on pace to invest in digital campaigns more than ever? For one, they should invest more. But they should also be more skilled and tracking and measuring their success.

    The best blogging tools for 2018

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    About 4 million blog posts will have gone live by the end of today. Your task? Write something that a prospect will read over the other 3,999,999 posts. Here’s how.

    This is why you’re wasting your money on content marketing

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    Ever heard the expression “money pit”? It’s usually in reference to purchasing a chronically flawed automobile. Content marketing draws parallels. Very close parallels.

    How to get started with organic marketing

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    Don’t worry, I’m not going to make a pun about organic food and organic marketing.

    Content curation in 2018: When, why and how

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    Curated blog, email and social content may be your ticket to marketing success.