Content Strategy | Brafton
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    What can marketers learn from these top famous slogans?

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    Top brands have been making lasting impressions on consumers with creative and memorable slogans for decades. Here’s what marketers can learn from them.

    7 memorable movie marketing campaigns worth stealing from

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    Take a page from Hollywood’s best and brightest and apply these movie marketing scripts to your own digital campaigns.

    Why and how to create a marketing scorecard

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    A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.

    SEO

    What are Rich Snippets, and why should I care about them?

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    A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.

    50 awesome content marketing best practices

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    They said it couldn’t be done, so we went out and did it. Read them all at once, or consult as needed.

    How do chatbots work? A tactical guide

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    An exploration of the incredible technology that’s redefining customer interactions.

    SEO

    Google Maps marketing for B2B brands: What you need to know

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    Google Maps pulls your company’s general business information and displays it to users in a visually rich experience, making navigation, comparisons and fact-checking more seamless.

    How to hire a ghostwriter for your blog

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    Are you struggling to create content for your blog? Or maybe your boss has big ideas but not enough time to write them out? You may want to hire a ghostwriter. Here’s why.

    SEO

    What every marketer should know about keyword discovery

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    The right keywords are out there, waiting for you to discover them. Here’s all you need to know about finding relevant terms with an effective keyword discovery process.