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    Social Media Handles: The Complete Guide (Infographic)


    A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.

    Market It, and They Will Come: How To Build an Event Marketing Plan That Draws Crowds


    Attendees can’t exactly flock to your event if they don’t know it’s happening. Here’s why an event marketing plan matters and how to build one.

    6 Social Media KPIs for Social Media Marketing Mastery (Infographic + SlideShare)


    There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

    Hashtag Social Media: Brafton’s Monthly Roundup From the Social Team


    Roses are red. Violets are blue. We love social. How about you? Here are the latest social media news and updates from our very own social team.

    14 Surprising Benefits of Snapchat for Marketing (B2B and B2C)


    Home to 360 million users who represent more than $1 trillion in spending power, Snapchat is serious business. Discover the top benefits of Snapchat for B2B and B2C marketers.

    LinkedIn articles: Pros and cons + 4 tips for success [Infographic]


    If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.

    14 tips for generating results as a social media content creator


    So you’re a social media content creator. Here’s how to turn “posting with a purpose” into a results-driven digital marketing strategy to grow your business.

    How to live tweet an event (Everything you need to know)


    How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.

    8 must-try Instagram Story ideas


    Instagram is one of the most popular social media platforms, so your brand should be using it to your advantage. Here are a few unique Instagram Story ideas to help inspire you.