6 social media KPIs for social media marketing mastery

Switch up your strategy and keep your followers on their toes with campaign ideas that they haven’t seen from you before.

84% of social sharing happens via dark social – meaning it’s hard for marketers to track. Here are 10 tips on how to shine a light on dark social.

Grow your YouTube audience with strong branding and a close eye on user experience.

Social media branding is how a brand is perceived by its audiences on social networks. Building up a positive and memorable image requires consistency in the visuals, voices and content types that a brand uses on its official accounts, as well as in content marketing channels like its blog.

Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.

Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story.

Impression is arguably the bedrock metric of all digital marketing.

Should you buy Instagram followers? No. Organic follower growth is the best way to ensure you’re building a receptive and engaged audience. In this post, we’ll look at some proven techniques for organically gaining followers on the platform.

Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.