Hashtag Tracking: How Does it Help Improve Social Media Marketing?

A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.

Attendees can’t exactly flock to your event if they don’t know it’s happening. Here’s why an event marketing plan matters and how to build one.

There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

Roses are red. Violets are blue. We love social. How about you? Here are the latest social media news and updates from our very own social team.

Home to 360 million users who represent more than $1 trillion in spending power, Snapchat is serious business. Discover the top benefits of Snapchat for B2B and B2C marketers.

If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.

So you’re a social media content creator. Here’s how to turn “posting with a purpose” into a results-driven digital marketing strategy to grow your business.

How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.

Instagram is one of the most popular social media platforms, so your brand should be using it to your advantage. Here are a few unique Instagram Story ideas to help inspire you.