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    7 ideas for your next social campaign – with real examples to help you pull it off

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    Switch up your strategy and keep your followers on their toes with campaign ideas that they haven’t seen from you before.

    The problem with ‘dark social’ traffic and what to do about it

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    84% of social sharing happens via dark social – meaning it’s hard for marketers to track. Here are 10 tips on how to shine a light on dark social.

    How to post your content on YouTube and engage your subscribers

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    Grow your YouTube audience with strong branding and a close eye on user experience.

    The content marketer’s guide to social media branding

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    Social media branding is how a brand is perceived by its audiences on social networks. Building up a positive and memorable image requires consistency in the visuals, voices and content types that a brand uses on its official accounts, as well as in content marketing channels like its blog.

    Instagram metrics: What to track and actionable performance benchmarks

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    Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.

    12 benefits of social media, and all the ways it can impact your business for good

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    Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story.

    What does ‘impression’ mean in terms of marketing metrics?

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    Impression is arguably the bedrock metric of all digital marketing.

    How to grow Instagram followers organically (infographic)

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    Should you buy Instagram followers? No. Organic follower growth is the best way to ensure you’re building a receptive and engaged audience. In this post, we’ll look at some proven techniques for organically gaining followers on the platform.

    Understanding Facebook sponsored posts and how to use them for the most ROI

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    Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.