Social media branding is how a brand is perceived by its audiences on social networks. Building up a positive and memorable image requires consistency in the visuals, voices and content types that a brand uses on its official accounts, as well as in content marketing channels like its blog.
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Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.
Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story.
Impression is arguably the bedrock metric of all digital marketing.
Should you buy Instagram followers? No. Organic follower growth is the best way to ensure you’re building a receptive and engaged audience. In this post, we’ll look at some proven techniques for organically gaining followers on the platform.
Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.
When it works, social media marketing can feel like magic. Let’s look at some proven ways to create memorable content your followers will love and share.
Find out what types of content work best on LinkedIn and read up on best practices for each.
Unfortunately, this isn’t Field of Dreams, and you need to do more than just “build it” to ensure that attendees will flock to your event. Thankfully, we’re here to help with a few ideas, complete with examples.
Social media bots and other fraudster accounts are a growing problem. A fake followers check can help content marketers retake control of social media efficacy and get real engagement from real people.