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    How and why to Twitter verify for a social marketing VIP boost

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    Getting verified on Twitter can lend credibility to your social media marketing strategy. Here’s a look at the benefits and what you need to get verified.

    Brafton employees give thanks for marketing this Thanksgiving

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    Thanksgiving is one of my favorite holidays, not because of the food, the time off work, or the tradition. I love it because it’s something virtually everyone in America honors as […]

    Successful social media: Audience, storytelling and conversation

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    Brafton Manager of Promotions & Engagement Allie Stone gives her expertise on the importance of social media marketing, effective strategies and nachos.

    Use real-time user data to better target new Pinterest ads

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    A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers.

    Winning social strategies start with great content [success story]

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    Take a look at how Brafton’s social media team created a holistic social media marketing strategy and got results fast.

    A snapshot of where social media marketing is headed

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    Recent changes to major social networks signal what is yet to come for social media marketing.

    Why marketers can ignore Microsoft’s LinkedIn purchase

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    If Microsoft buying LinkedIn isn’t important for marketers, what should they care about when it comes to the latest news in their space?

    Guidelines to create winning social posts on 5 popular networks

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    Once you know where to publish your content on social, the next step is determining how to post on each network. Here’s our guide to 5 popular networks.

    How to choose the right social network to share your content

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    Mapping your content to the right network is a must to get the most engagement possible. This guide will show you where different content types will perform best.