ClickCease Social Media Archives - Page 6 of 10 - Brafton

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10 social media marketing books to add to your reading list


We didn’t write the book on social media marketing – but these authors did! Check it out here.

7 ideas for your next social campaign – with real examples to help you pull it off


Switch up your strategy and keep your followers on their toes with campaign ideas that they haven’t seen from you before.

The problem with ‘dark social’ traffic and what to do about it


84% of social sharing happens via dark social – meaning it’s hard for marketers to track. Here are 10 tips on how to shine a light on dark social.

How to post your content on YouTube and engage your subscribers


Grow your YouTube audience with strong branding and a close eye on user experience.

The content marketer’s guide to social media branding


Social media branding is how a brand is perceived by its audiences on social networks. Building up a positive and memorable image requires consistency in the visuals, voices and content types that a brand uses on its official accounts, as well as in content marketing channels like its blog.

Instagram metrics: What to track and actionable performance benchmarks


Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.

Understanding Facebook sponsored posts and how to use them for the most ROI


Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.

How to crush content creation on social media


When it works, social media marketing can feel like magic. Let’s look at some proven ways to create memorable content your followers will love and share.

How to perform a fake followers check and purge the phonies


Social media bots and other fraudster accounts are a growing problem. A fake followers check can help content marketers retake control of social media efficacy and get real engagement from real people.