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    Mystery solved: 6 Metrics to measure social media marketing success


    Social media marketing is essential for successful web strategies, but most companies don’t know how to measure the results – here are 6 ways:

    10 Brands that prove B2Bs have a place on Instagram


    Six tips (with examples from ten B2B brands we admire!) for boosting your brand Instagram game.

    5 Brands using Meerkat for marketing


    Meerkat offers a new interactive way to use video. Here’s five brands using it effectively.

    How LinkedIn became a top traffic source for a telecom company


    One of Brafton’s clients turned LinkedIn into a top source of referral traffic with an audience-focused social media strategy.

    Twitter etiquette: How to fit in AND stand out (for the right reasons)


    Twitter can be a scary place for those who aren’t acquainted with its fast pace and distinct lingo. When should you Retweet, versus RT @mention? Are favorites flattering or faux […]

    Ex-best practice: Why we’re ditching social media automation


    Social media automation – to use it or not to use it? It’s a question we face now that marketers have finally realized that a social media strategy is essential to a strong web presence.