Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Your website represents the face of your organization, and often it’s the first thing a potential customer sees. The numbers are in, and they tell a compelling story: 82 percent of consumers conduct online research before they ever consider making a purchase with a brand. You get the blink of an eye; one crucial moment… Read more »
Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.
Imagine you visit a library. No, don’t imagine the musty smell, just the books. You’re in need of some specific information, and you find a whole section of books devoted to the topic. You choose the first book that catches your eye – a big, bright volume that seems authoritative and trustworthy. You open it… Read more »
A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with a new car the same evening. You’re going to waste your money. Unlike any other content marketing asset, video can get obscenely expensive in a quick… Read more »
In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.
From decision to development, check out part one of our series on tackling website rebuilding.
This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.
If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.
By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced within reach of target buyers simply won’t cut it anymore. Customers are more commonly placing a premium on how they are treated, how brands interact… Read more »
Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated or emboldened for greater success. It all starts with understanding the chemistry behind CRO. What is conversion rate optimization? We spoke with Brafton Account Director and… Read more »