Beware neglecting your visitor persona

Does your buyer persona match your website visitors?
SEO might be tasty, but making it your content strategy end goal is going to leave you very hungry.
Check out the latest updates and trends in the content marketing for the week of Feb. 13, including Search Console, improving content for SEO and a whole lot more.
No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.
Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.
Keyword and hashtag marketing may seem completely different, but there is actually a relationship between the two when it comes to content marketing.
No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.
B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.