ClickCease Content Strategy Archives - Page 25 of 27 - Brafton

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Beware neglecting your visitor persona


Does your buyer persona match your website visitors?

Content is for SEO like food is for chewing


SEO might be tasty, but making it your content strategy end goal is going to leave you very hungry.

Brafton’s Weekly Content Marketing Roundup: Feb. 13-Feb. 17


Check out the latest updates and trends in the content marketing for the week of Feb. 13, including Search Console, improving content for SEO and a whole lot more.

Burn it to the ground – an SEO story [success story]


No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.

Leading edge – from print to digital: The evolution of content marketing


Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.

The relationship between keywords and hashtags


Keyword and hashtag marketing may seem completely different, but there is actually a relationship between the two when it comes to content marketing.

Why you need to start using Search Console


Think using Google Analytics is enough? Think again.

Create B2B content that is as different as your buyer personas


No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.

Not all scary numbers want to eat you [success story]


B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.