Content Strategy

Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

What happens if your buyer personas don’t actually see your content? Here’s how to define and delight your content marketing personas for a more targeted content strategy.

Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance that it’s worth taking a moment to just stop and think about this thing we call blogging for a few minutes. Relax, take a deep… Read more »

All is fair in lovecontent and war. Just ask your competitors. Conquesting – tactically buying your competitors’ brand names and other relevant branded terms – is really a form of digital trench warfare. Every dollar spent and every square inch of web terrain captured needs to be properly vetted and measured before, during and after…. Read more »

Check out these B2B marketing blunders that made a bad mark on their brands, and learn how to avoid these slip-ups in your campaigns.

Keep B2B sales cycles top of mind when crafting your content marketing strategy.

Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the vast majority of both B2B and B2C marketers use content marketing (89 and 86 percent, respectively). That said, research indicates one significant differentiator between the… Read more »

Find out which five companies have us gushing over their successful branding strategies, and see what you can learn from them.

Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.

If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.