ClickCease Content Strategy Archives - Page 23 of 25 - Brafton

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Beware neglecting your visitor persona

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Does your buyer persona match your website visitors?

Content is for SEO like food is for chewing

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SEO might be tasty, but making it your content strategy end goal is going to leave you very hungry.

Brafton’s Weekly Content Marketing Roundup: Feb. 13-Feb. 17

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Check out the latest updates and trends in the content marketing for the week of Feb. 13, including Search Console, improving content for SEO and a whole lot more.

Burn it to the ground – an SEO story [success story]

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No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.

Leading edge – from print to digital: The evolution of content marketing

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Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.

The relationship between keywords and hashtags

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Keyword and hashtag marketing may seem completely different, but there is actually a relationship between the two when it comes to content marketing.

Why you need to start using Search Console

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Think using Google Analytics is enough? Think again.

Create B2B content that is as different as your buyer personas

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No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.

Not all scary numbers want to eat you [success story]

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B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.