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    How to stand out from the crowd with brand positioning

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    Succeed at positioning your brand, and you essentially sell your entire product portfolio in one fell swoop.

    4 persona examples you can use in any industry [+ free persona template]

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    How well-defined are your personas? Check out these examples and how to best apply the lessons to your own marketing efforts.

    Tips for defining your marketing goals and objectives

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    Be SMART about defining your goals and outlining the necessary objectives to get you there.

    What is a content strategist?

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    Content strategists are the unsung heroes of digital marketing, but what exactly do they do and why do you need one in your corner?

    Hire blog writers for your business

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    Do you hire in-house, outsource to an agency or dig up some low-cost freelancers? And how exactly do you measure quality of your output? What does high quality even mean? Read on for answers to these and other key questions about blog content creation.

    SEO in 2019: How to keep pace with the SEO curve

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    Which ranking factors are more prominent in 2018? What’s changed in the last year, and what’s expected to grip the minds of top SEOs in the future? We answer all these questions and more.

    How to choose a marketing company

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    Ever play 21 questions? This is sort of like that, only there’s 10 of them, and at the end, you won’t have to guess if your content marketing vendor deserves your business.

    What is keyword difficulty?

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    Keyword difficulty keeps your content honest. Without a keyword difficulty score that’s low enough for you to appear on page one of SERPs, your content investments may be best spent elsewhere. Here’s how you determine keyword difficulty and what you need to do with your findings.

    Content marketing metrics that matter (and those that don’t)

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    Are you unknowingly skewing your analytics reports by using vanity metrics? Can you conclusively exhibit content marketing ROI to your boss? How mature is your content marketing measurement process?