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    Content marketing metrics that matter (and those that don’t)

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    Are you unknowingly skewing your analytics reports by using vanity metrics? Can you conclusively exhibit content marketing ROI to your boss? How mature is your content marketing measurement process?

    How to conduct an actionable content audit in 2019

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    A content audit allows brands to scrap what isn’t working, improve what is and outrank competitors in search. I mean, who doesn’t like the sound of that?

    What is account-based marketing, and is it right for you?

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    Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?

    How to quantify content marketing with cost per lead and cost per sale

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    No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead and cost per sale.

    Tips for a winning content marketing team structure

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    Content marketing teams come in all shapes and sizes, but all great teams possess certain defining values, functions and dynamics. Let’s find out what gold-medal content marketing teams are made of.

    This is why 2-minute videos suck for lead generation (video)

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    Video content only succeeds if people watch it. Here’s how to find the perfect video length for optimum views.

    Your 7-step guide to a successful B2B social media campaign (infographic)

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    It’s called business-to-business, not business-to-boring. Social media has become increasingly important for B2B brands. Learn how to create a social media presence that resonates with your audience.

    3 real-life examples that prove the value of content marketing

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    The value of content marketing should no longer be up for debate. It’s cheaper and more successful than traditional marketing, hands down. Here’s why.

    How to identify weaknesses in competitors’ content

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    How do you benchmark your success against your competitors?