ClickCease Content Strategy Archives - Page 7 of 26 - Brafton

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How to conduct a comprehensive marketing audit (infographic)


A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.

5 higher education marketing strategies that work


What’s the lesson for higher education? It’s time to embrace 21st-century marketing. Take a seat as we go over the top strategies that work.

How to use behavioral segmentation in your content marketing strategy


Segmentation keeps you from operating blindly. It makes your content more targeted and likelier to convert. See what else it can accomplish.

SMS marketing: The complete guide


SMS marketing is an efficient way to attract, engage and retain customers. Learn all about this marketing tool and find out how it could help your business.

How corporate branding works in content marketing


Corporate branding is the creation of a lasting brand image for target audiences, through coordinated visual design and unified messaging.

Lead conversion: Strategies, metrics and more


A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.

Social advocacy in marketing, explained


Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.

The basic ingredients of a restaurant marketing plan


Marketing a restaurant has a few fundamental distinctions from marketing in other industries.

What Is ABM, and Is It Right for You?


Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?