7 Wayback Machine Alternative Options for Marketers
Need a Wayback Machine alternative? Check out our comparison guide for the best way to capture the ‘net.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Build a Great Health Insurance Content Marketing Strategy
The results are in: Today’s health insurance companies need content marketing to deepen customer engagement.
Content Mapping: How To Effectively Reach Your Target Audience
Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.
7 Best Practices For Market Segmentation That Batman Didn’t Know
What can you know about audience connection that Batman doesn’t? Learn how to segment your markets and fight the good fight more efficiently.
Benefits of an Editorial Calendar in Content Planning (+ Free Template)
Editorial calendars make content planning a breeze. Here’s how they work and why you should be using one.
Your Step-By-Step Guide To A/B Testing
Learn how to identify the gaps in your marketing campaigns and optimize them with actionable insights with this guide on A/B testing.
When (And How) to Hire a Conversion Optimization Consultant [Infographic]
Need to optimize conversion rates? Here’s how to hire a conversion optimization consultant — and how to choose the right partner.
Say Hello to Substack: A Platform Primer for Content Marketers (Infographic)
Whether you’re a seasoned marketer or just starting out, understanding Substack can unlock new possibilities for your brand’s content strategy.
How To Build a Strategic Marketing Plan (+ a Free Template!) [Infographic]
A strategic marketing plan is a comprehensive outline for the advertising and marketing efforts of a brand or organization.
5 Steps To A Result-Driven Content Marketing Process
Here’s an all-inclusive look at the five major stages of a successful content marketing process, complete with all the important steps and nitty-gritty details you won’t want to miss.