Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Keyword difficulty keeps your content honest. Without a keyword difficulty score that’s low enough for you to appear on page one of SERPs, your content investments may be best spent elsewhere. Here’s how you determine keyword difficulty and what you need to do with your findings.
Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.
Learn the ins and outs of dynamic content and step up your personalization game to appeal to more customers.
A content strategy template will help you execute your marketing strategies. Learn how to create your own template or download ours.
Here’s everything you need to know about inbound lead generation and how to use specific strategies for generating leads.
When trying to reach new markets, brands need an intelligent localization content strategy. Here’s everything you need to know about setting one up.
Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.
Learn all about inbound leads, various lead generation strategies and the results you can expect from an inbound marketing campaign in this blog post.
What makes an inbound marketing campaign great? These examples will give you some ideas.
The benefits of branding are wide-ranging. Here are some of the biggest benefits to know about, and how to realize them with effective branding.