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    How to win at B2B content marketing in 2019

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    Consider this the definitive guide for developing, executing and measuring your B2B content marketing strategy.

    Countdown to success: 8 key skills every content marketer should have

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    What skills should you have, and what things should you be brushing up on to maintain your brand’s competitive edge?

    Your complete guide to inbound marketing best practices in 2018 [ebook]

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    Inbound marketing has proven extremely effective in generating higher-quality leads. Make sure these tactics are part of your inbound strategy in 2018.

    Tales from the crypt: Reviving your content from the marketing grave

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    You’ve got a graveyard full of old marketing content. Don’t let it lie there forever. Bring it back and put it to good use for your brand.

    This weird world of content marketing

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    Easy content marketing is a whisper of the past. Much like the easy oil from the early days of the oil industry, all that remains is reserved for the most ambitious and resourceful content marketers.

    Generation Z: What every content marketer needs to be ready for

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    Move along, millennials – it’s now all about Gen Z.

    For the love of content marketing, use a CTA with graphics

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    You wouldn’t pair Kraft cheese slices with a $100 bottle of Pinot Noir. So why are you using a boring CTA for the eBook you spent three months developing and hoping to get $100k worth of new business?

    We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know

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    Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users […]

    How to interpret your average session duration

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    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.