Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In a move that is expected to increase the search engine optimization (SEO) of people and companies that use the social networking site, Facebook will allow users to create a "vanity URL" for their accounts starting this weekend. Yesterday Facebook announced that starting at 12:01 a.m. Eastern time on Saturday, users will be able to… Read more »
A new report from Forrester Research shows that the recession is causing companies to continue using marketing efforts that have been proven to work, like search engine optimization (SEO), and are shying away from new forms like video. The U.S. Interactive Marketing Forecast Online Survey found that more than 80 percent of respondents said they… Read more »
A number of experts have said that companies looking to improve search engine optimization (SEO) should not handle the task in-house, but in looking for outside help one expert says it’s also imperative to let a well-trained operation handle SEO. Writing for her High Ranking Advisor blog, company CEO and founder Jill Whalen says that… Read more »
With the introduction of new sites like WolframAlpha, Duck Duck Go and Hakia in recent weeks, the search engine market place is getting more crowded by the day -and it appears search engine optimization (SEO) companies will see yet another player next week. The Wall Street Journal is reporting that unnamed sources say Microsoft will… Read more »
Business that employ search engine optimization (SEO) can enjoy a high ranking on Google searches, which is something a Maine innkeeper recently discovered can translate to more sales. Since last March, Su Wetzel had noticed her business, the Inn at Tanglewood Hall, was being listed in the wrong location when users searched through Google for… Read more »
The business world has rapidly latched onto various online marketing methods and those who choose not to utilize social media will be left in the dust.
That was the message of social media ma
While there have been numerous reports about the advantages of incorporating search engine optimization (SEO) into one’s business website, some people may not realize there are certain elements that can enhance their experience. Search engine optimization (SEO) expert Steve Wiideman told Entrepreneur.com there are various tips businesses can use to boost their online presence. Businesses… Read more »
While most online marketing appears to be focusing on a younger demographic, there may be a missed opportunity with older generations, particularly women over the age of 35.
That’s the conten
It appears that the new search engine from Microsoft won’t be called Kumo after all as the company prepares to unveil a marketing blitz behind the engine which could potentially change search engine optimization (SEO). AdAge reports that Microsoft will spend between $80 million and $100 million on advertising for its new search engine, which… Read more »
With vacation season already in full swing, one California hotel is looking to boost its online presence with a new website and search engine optimization (SEO). The Holiday Inn Fresno Downtown in Fresno, California has hired Worldwide Revenue Solutions (WRS) to launch a new website for the hotel and to make sure it is using… Read more »