ClickCease Content Strategy Archives - Page 14 of 28 - Brafton

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How to stand out from the crowd with brand positioning

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Succeed at positioning your brand, and you essentially sell your entire product portfolio in one fell swoop.

5 Persona Examples You Can Use in Any Industry [+ Free Persona Template]

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Find out the best practices when it comes to developing personas and download a free template while you’re here.

Tips for defining your marketing goals and objectives

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Be SMART about defining your goals and outlining the necessary objectives to get you there.

What is a content strategist?

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Content strategists are the unsung heroes of digital marketing, but what exactly do they do and why do you need one in your corner?

Hire blog writers for your business

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Do you hire in-house, outsource to an agency or dig up some low-cost freelancers? And how exactly do you measure quality of your output? What does high quality even mean? Read on for answers to these and other key questions about blog content creation.

SEO in 2019: How to keep pace with the SEO curve

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Which ranking factors are more prominent in 2018? What’s changed in the last year, and what’s expected to grip the minds of top SEOs in the future? We answer all these questions and more.

How to choose a marketing company

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Ever play 21 questions? This is sort of like that, only there’s 10 of them, and at the end, you won’t have to guess if your content marketing vendor deserves your business.

How To Conduct an Actionable Content Audit in 2024

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A content audit allows brands to scrap what isn’t working, improve what is and outrank competitors in search. I mean, who doesn’t like the sound of that?

How to quantify content marketing with cost per lead and cost per sale

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No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead and cost per sale.