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    How content marketing is evolving – and changing everything

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    The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.

    Your content marketing strategy determines time to ROI [infographic]

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    Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.

    Mobile rises and data costs fall: What it means for video

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    With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.

    Unicorn Frappuccinos: How Starbucks Won Social Media Last Week

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    Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.

    Effective CTAs: Your ultimate conversion machines

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    Steer your prospects in the right direction with enticing CTAs that get you more conversions.

    Leading edge: The power of branding to unify your message

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    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

    Brafton’s Weekly Content Marketing Roundup: April 17 – April 21

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    Infographics and ROI dominate this week’s roundup of the web’s most essential content marketing stories.

    Site UX: One of your most powerful conversion tools

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    Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.

    Purple: The mattress company that stole my marketing heart

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    A marketer, her mattress and the marketing that brought them together. The story of how to make a strong, lasting impression through compelling marketing.