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    Brafton’s Weekly Content Marketing Roundup: May 1 – May 5

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    From email ROI to graphics gold, this week’s content marketing roundup has it all.

    How we increased newsletter subscriptions by 532% [success story]

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    “Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said […]

    7 asset landing page best practices for ultimate conversions [infographic]

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    Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.

    How a screw-up resulted in our best newsletter ever

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    Have you ever instantly regretted hitting the send button on an email? Of course you have. But how about 50,000 emails all at once? There’s no “undo” button for an […]

    How to do keyword research in 2017

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    Keyword research is either the bane of your digital marketing strategy or the king of it. It’s how you practice keyword research and use that information that separates it from […]

    How content marketing is evolving – and changing everything

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    The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.

    Your content marketing strategy determines time to ROI [infographic]

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    Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.

    Mobile rises and data costs fall: What it means for video

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    With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.

    Unicorn Frappuccinos: How Starbucks Won Social Media Last Week

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    Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.