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    Leading edge: The power of branding to unify your message

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    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

    Brafton’s Weekly Content Marketing Roundup: April 17 – April 21

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    Infographics and ROI dominate this week’s roundup of the web’s most essential content marketing stories.

    Site UX: One of your most powerful conversion tools

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    Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.

    Purple: The mattress company that stole my marketing heart

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    A marketer, her mattress and the marketing that brought them together. The story of how to make a strong, lasting impression through compelling marketing.

    Content marketing pain and 6 ways to minimize it

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    Do you know how much it costs to produce content that doesn’t bring in results? The answer might be more than you bargained for.

    10 tips for creating a compelling infographic [infographic]

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    Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.

    You want ROI? Here it is [success story]

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    We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.

    Brafton’s Weekly Content Marketing Roundup April 10 – April 14

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    This week’s roundup highlights the importance of searcher intent, why video is crucial for ROI, and a whole lot more.

    How to stretch your content marketing dollar

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    Content Marketing Strategist Christina Mowry is offering up some helpful tips to get more out of every dollar in your content marketing budget.