Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!

The Lead-to-Close Marketing Solution: A Definitive Guide
Once you have leads, what do you do with them? How do you qualify a lead? How do you close it? Here’s our lead-to-close marketing solution.
Distribution Channel Strategy: Your Go-To Guide (Infographic)
What are the different distribution channels you should be using in your organization? Learn how you can develop an efficient channel strategy.
Inbound Marketing Best Practices: Your Complete Guide for 2024
Inbound marketing is more cost-effective and better at serving customer intent. Here’s your complete guide for the best practices to follow in 2023.
What Are The Most Effective Marketing Strategies Right Now?
Marketing has come a long way, even in just the last decade. This begs the question: What are the most effective marketing strategies today, and why do they work? Let’s find out.
Your ‘Totally’ Top Guide to the All-Time Best ’90s Marketing Campaigns (Infographic)
Take a walk down memory lane with these totally bodacious ‘90s marketing campaigns.
How a Good Content Management Strategy Can Transform Your Digital Marketing Game
A good content management strategy can drive sales, increase productivity and change the way your content marketing team accomplishes goals.
Why & How Companies Are Using PPC to Strengthen Their Marketing Campaigns in 2024
Backed by incisive data insights, here’s why today’s marketers need to include PPC advertising in their digital marketing toolkits.
Blog Marketing Strategy 101
Does your blog marketing strategy need a little TLC? Find out what blogging can do for you and how to build it into your marketing approach.
Content Marketing Niches: Finding Your Target Audience (and Your Voice) in Boring Industries [Infographic]
Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.