ClickCease Content Strategy Archives - Page 17 of 27 - Brafton

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How to craft content for B2B sales cycles


Keep B2B sales cycles top of mind when crafting your content marketing strategy.

How to up your B2B content marketing game


Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the […]

5 bonafide brands rocking the marketing world


Find out which five companies have us gushing over their successful branding strategies, and see what you can learn from them.

Re-branding and how it impacts your bottom line


Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.

Lead gen from B2B branded content: What you need to know


If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.

Is your content activating your brand? It should be


Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much […]

Laugh at the awkward photos from our brand development yearbook


Learn about brand development by laughing at Brafton’s formative years.

Brafton’s Weekly Content Marketing Roundup: July 10 – July 14


This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!

Lights, camera, ROI: Maximize your video marketing


There’s no excuse for falling behind on your video marketing strategy.