Generation Z: What every content marketer needs to be ready for
Move along, millennials – it’s now all about Gen Z.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
For the love of content marketing, use a CTA with graphics
You wouldn’t pair Kraft cheese slices with a $100 bottle of Pinot Noir. So why are you using a boring CTA for the eBook you spent three months developing and hoping to get $100k worth of new business?
We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know
Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users represents your audience, of course, but understanding them – their search behaviors, online habits, platform preferences, etc. – is nonetheless the same. Think you can… Read more »
How to interpret your average session duration
Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.
A Content Marketer’s Guide to Creating Personas
What happens if your buyer personas don’t actually see your content? Here’s how to define and delight your content marketing personas for a more targeted content strategy.
What does it mean to blog?
Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance that it’s worth taking a moment to just stop and think about this thing we call blogging for a few minutes. Relax, take a deep… Read more »
Bidding on competitor keywords: Is conquesting a waste of my time?
All is fair in lovecontent and war. Just ask your competitors. Conquesting – tactically buying your competitors’ brand names and other relevant branded terms – is really a form of digital trench warfare. Every dollar spent and every square inch of web terrain captured needs to be properly vetted and measured before, during and after…. Read more »
Two wrongs don’t make a right: Unsuccessful B2B marketing campaigns
Check out these B2B marketing blunders that made a bad mark on their brands, and learn how to avoid these slip-ups in your campaigns.
How to craft content for B2B sales cycles
Keep B2B sales cycles top of mind when crafting your content marketing strategy.
How to up your B2B content marketing game
Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the vast majority of both B2B and B2C marketers use content marketing (89 and 86 percent, respectively). That said, research indicates one significant differentiator between the… Read more »