ClickCease Content Strategy Archives - Page 17 of 27 - Brafton

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How to craft content for B2B sales cycles

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Keep B2B sales cycles top of mind when crafting your content marketing strategy.

How to up your B2B content marketing game

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Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the […]

5 bonafide brands rocking the marketing world

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Find out which five companies have us gushing over their successful branding strategies, and see what you can learn from them.

Re-branding and how it impacts your bottom line

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Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.

Lead gen from B2B branded content: What you need to know

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If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.

Is your content activating your brand? It should be

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Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much […]

Laugh at the awkward photos from our brand development yearbook

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Learn about brand development by laughing at Brafton’s formative years.

Brafton’s Weekly Content Marketing Roundup: July 10 – July 14

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This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!

Lights, camera, ROI: Maximize your video marketing

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There’s no excuse for falling behind on your video marketing strategy.