How to sell a content marketing program to your boss
CEO-proof your pitch to fast-track your content marketing budget needs.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How do you really know if your content is “working”?
Some tips to confidently answer the ultimate question, “Is this content effective?”
10 quick SEO wins to show your CEO in 2019 [ebook]
In this eBook you’ll learn 10 SEO tasks that will keep your content marketing program on your CEO’s good side.
3 marketing lessons to take from Sabermetrics
How wins by teams like the Astros can inspire your content marketing strategy.
How to elevate your brand with content marketing [ebook]
You are more than your logo. Here’s how to truly bond with your audience.
10 content marketing tactics to scrap in 2019 (and what to replace them with)
Let’s all agree to stop using these 10 content marketing tactics. Like, right now.
How to win at B2B content marketing in 2019
Consider this the definitive guide for developing, executing and measuring your B2B content marketing strategy.
Countdown to success: 8 key skills every content marketer should have
What skills should you have, and what things should you be brushing up on to maintain your brand’s competitive edge?
Tales from the crypt: Reviving your content from the marketing grave
You’ve got a graveyard full of old marketing content. Don’t let it lie there forever. Bring it back and put it to good use for your brand.
This weird world of content marketing
Easy content marketing is a whisper of the past. Much like the easy oil from the early days of the oil industry, all that remains is reserved for the most ambitious and resourceful content marketers.