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    The ABCs of ABM: What to Know About Account-Based Marketing

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    Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.

    Brafton’s Weekly Content Marketing Roundup: April 3 – April 7

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    From social tools to beating writer’s block, see what’s new in the world of content marketing from around the web.

    Don’t dismiss the commercial value of video marketing

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    Looking to appeal to customers and increase sales? First understand the commercial value of video marketing.

    Content marketing has left outbound efforts in the dust

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    Inbound marketing is the new norm, and quality content is key to its success.

    Google Analytics goals: Your ticket to going platinum

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    Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.

    Brafton’s Weekly Content Marketing Roundup: March 27 – March 31

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    This week we’re looking at the latest updates in social media marketing, how to lower email unsubscribe rates and a whole lot more.

    Putting the pedal to the site traffic metal with social media [success story]

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    Increasing your Twitter and Facebook followers is great, but here we show how social media did even more for a client.

    Brafton CEO Richard Pattinson predicts the future of content marketing

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    The content marketing of the recent past is not the content marketing of now. Brafton’s CEO gives his insight on the industry and what it takes to succeed.

    Social influencers: Who, why and how they help marketers

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    Does your social media marketing strategy involve engaging with influencers? Find out why it may be time to reach out.