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    Rebuilding your site to boost profits [Part 2]

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    In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.

    Rebuilding your site to boost profits [Part 1]

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    From decision to development, check out part one of our series on tackling website rebuilding.

    Brafton’s Weekly Content Marketing Roundup: May 15 – May 19

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    This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.

    Optimize your blog for lead gen with effective CTAs

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    If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.

    Content experience is customer experience

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    By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced […]

    Concocting the perfect CRO potion: What to know (infographic)

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    Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]

    5 Content types to improve social ROI

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    Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted […]

    Email UX: Save the spam for your scrambled eggs

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    Ignoring UX best practices for your email marketing is a one-way ticket to spam city.

    Brafton’s Weekly Content Marketing Roundup: May 1 – May 5

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    From email ROI to graphics gold, this week’s content marketing roundup has it all.