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    Video value bottom line: How to sell it to your CEO

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    On any given day, your CEO is entertaining pitches from savvy vendor salesmen, business leaders at peer institutions and other members of his or her own executive team. What makes […]

    Fight for video content with the highest ROI

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    Make your video marketing matter by keeping hard numbers and audience intent in mind.

    3 signs you need to overhaul your website

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    Your website represents the face of your organization, and often it’s the first thing a potential customer sees. The numbers are in, and they tell a compelling story: 82 percent […]

    How to jumpstart your video marketing strategy now

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    Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.

    Use this formula for maximum blog readability

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    Imagine you visit a library. No, don’t imagine the musty smell, just the books. You’re in need of some specific information, and you find a whole section of books devoted […]

    The YouTube guide to successful video marketing

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    A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with […]

    Rebuilding your site to boost profits [Part 2]

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    In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.

    Rebuilding your site to boost profits [Part 1]

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    From decision to development, check out part one of our series on tackling website rebuilding.

    Brafton’s Weekly Content Marketing Roundup: May 15 – May 19

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    This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.