ClickCease Content Strategy Archives - Page 20 of 28 - Brafton

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Use this formula for maximum blog readability

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Imagine you visit a library. No, don’t imagine the musty smell, just the books. You’re in need of some specific information, and you find a whole section of books devoted […]

The YouTube guide to successful video marketing

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A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with […]

Rebuilding your site to boost profits [Part 2]

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In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.

Rebuilding your site to boost profits [Part 1]

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From decision to development, check out part one of our series on tackling website rebuilding.

Brafton’s Weekly Content Marketing Roundup: May 15 – May 19

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This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.

Optimize your blog for lead gen with effective CTAs

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If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.

Content experience is customer experience

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By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced […]

Concocting the perfect CRO potion: What to know (infographic)

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Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]

5 Content types to improve social ROI

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Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted […]