ClickCease Content Strategy Archives - Page 20 of 26 - Brafton

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Site UX: One of your most powerful conversion tools


Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.

Purple: The mattress company that stole my marketing heart


A marketer, her mattress and the marketing that brought them together. The story of how to make a strong, lasting impression through compelling marketing.

Content marketing pain and 6 ways to minimize it


Do you know how much it costs to produce content that doesn’t bring in results? The answer might be more than you bargained for.

10 tips for creating a compelling infographic [infographic]


Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.

You want ROI? Here it is [success story]


We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.

Brafton’s Weekly Content Marketing Roundup April 10 – April 14


This week’s roundup highlights the importance of searcher intent, why video is crucial for ROI, and a whole lot more.

How to stretch your content marketing dollar


Content Marketing Strategist Christina Mowry is offering up some helpful tips to get more out of every dollar in your content marketing budget.

From keywords to content: Walk a mile in searchers’ shoes


Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.

The ABCs of ABM: What to Know About Account-Based Marketing


Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.