ClickCease Content Strategy Archives - Page 20 of 26 - Brafton

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Site UX: One of your most powerful conversion tools

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Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.

Purple: The mattress company that stole my marketing heart

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A marketer, her mattress and the marketing that brought them together. The story of how to make a strong, lasting impression through compelling marketing.

Content marketing pain and 6 ways to minimize it

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Do you know how much it costs to produce content that doesn’t bring in results? The answer might be more than you bargained for.

10 tips for creating a compelling infographic [infographic]

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Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.

You want ROI? Here it is [success story]

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We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.

Brafton’s Weekly Content Marketing Roundup April 10 – April 14

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This week’s roundup highlights the importance of searcher intent, why video is crucial for ROI, and a whole lot more.

How to stretch your content marketing dollar

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Content Marketing Strategist Christina Mowry is offering up some helpful tips to get more out of every dollar in your content marketing budget.

From keywords to content: Walk a mile in searchers’ shoes

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Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.

The ABCs of ABM: What to Know About Account-Based Marketing

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Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.