ClickCease Content Strategy Archives - Page 20 of 28 - Brafton

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Use this formula for maximum blog readability


Imagine you visit a library. No, don’t imagine the musty smell, just the books. You’re in need of some specific information, and you find a whole section of books devoted […]

The YouTube guide to successful video marketing


A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with […]

Rebuilding your site to boost profits [Part 2]


In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.

Rebuilding your site to boost profits [Part 1]


From decision to development, check out part one of our series on tackling website rebuilding.

Brafton’s Weekly Content Marketing Roundup: May 15 – May 19


This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.

Optimize your blog for lead gen with effective CTAs


If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.

Content experience is customer experience


By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced […]

Concocting the perfect CRO potion: What to know (infographic)


Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]

5 Content types to improve social ROI


Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted […]