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    Get a head start by measuring marketing ROI early

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    Measuring marketing ROI early on is key for knowing how your content is resonating with your audience.

    How to build an arsenal of impactful content topics

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    Find out how to maximize the value and relevance of content topics for your audience.

    How to create your company’s visual style guide

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    Learn what to include in your brand style guide for content marketing and beyond.

    Black hat SEO no longer works (and sets you up for punishment)

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    Find out how to avoid ineffective and dangerous black hat SEO strategies in your content marketing.

    4 surefire strategies for mixing PPC and content marketing

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    Developing a holistic marketing strategy requires both content marketing and PPC. Here are four ways to make them work together.

    Whitepaper or eBook: Which should you use?

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    Check out these tips to learn whether to provide prospects with a whitepaper or eBook download.

    Top Chrome extensions for content marketers

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    Google Chrome offers a seemingly endless supply of helpful extensions for content marketing professionals. Find out which ones are worth your time.