Fight for video content with the highest ROI
Make your video marketing matter by keeping hard numbers and audience intent in mind.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
3 signs you need to overhaul your website
Your website represents the face of your organization, and often it’s the first thing a potential customer sees. The numbers are in, and they tell a compelling story: 82 percent of consumers conduct online research before they ever consider making a purchase with a brand. You get the blink of an eye; one crucial moment… Read more »
How to jumpstart your video marketing strategy now
Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.
Use this formula for maximum blog readability
Imagine you visit a library. No, don’t imagine the musty smell, just the books. You’re in need of some specific information, and you find a whole section of books devoted to the topic. You choose the first book that catches your eye – a big, bright volume that seems authoritative and trustworthy. You open it… Read more »
The YouTube guide to successful video marketing
A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with a new car the same evening. You’re going to waste your money. Unlike any other content marketing asset, video can get obscenely expensive in a quick… Read more »
Rebuilding your site to boost profits [Part 2]
In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.
Rebuilding your site to boost profits [Part 1]
From decision to development, check out part one of our series on tackling website rebuilding.
Brafton’s Weekly Content Marketing Roundup: May 15 – May 19
This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.
Optimize your blog for lead gen with effective CTAs
If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.
Content experience is customer experience
By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced within reach of target buyers simply won’t cut it anymore. Customers are more commonly placing a premium on how they are treated, how brands interact… Read more »