ClickCease Content Strategy Archives - Page 20 of 27 - Brafton

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Brafton’s Weekly Content Marketing Roundup: May 15 – May 19


This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.

Optimize your blog for lead gen with effective CTAs


If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.

Content experience is customer experience


By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced […]

Concocting the perfect CRO potion: What to know (infographic)


Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]

5 Content types to improve social ROI


Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted […]

Email UX: Save the spam for your scrambled eggs


Ignoring UX best practices for your email marketing is a one-way ticket to spam city.

Brafton’s Weekly Content Marketing Roundup: May 1 – May 5


From email ROI to graphics gold, this week’s content marketing roundup has it all.

7 asset landing page best practices for ultimate conversions [infographic]


Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.

How a screw-up resulted in our best newsletter ever


Have you ever instantly regretted hitting the send button on an email? Of course you have. But how about 50,000 emails all at once? There’s no “undo” button for an […]