ClickCease Content Strategy Archives - Page 21 of 28 - Brafton

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Brafton’s Weekly Content Marketing Roundup: May 1 – May 5


From email ROI to graphics gold, this week’s content marketing roundup has it all.

7 asset landing page best practices for ultimate conversions [infographic]


Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.

How a screw-up resulted in our best newsletter ever


Have you ever instantly regretted hitting the send button on an email? Of course you have. But how about 50,000 emails all at once? There’s no “undo” button for an […]

How to do keyword research in 2017


Keyword research is either the bane of your digital marketing strategy or the king of it. It’s how you practice keyword research and use that information that separates it from […]

How content marketing is evolving – and changing everything


The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.

Your content marketing strategy determines time to ROI [infographic]


Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.

Mobile rises and data costs fall: What it means for video


With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.

Unicorn Frappuccinos: How Starbucks Won Social Media Last Week


Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.

Effective CTAs: Your ultimate conversion machines


Steer your prospects in the right direction with enticing CTAs that get you more conversions.