Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated or emboldened for greater success. It all starts with understanding the chemistry behind CRO. What is conversion rate optimization? We spoke with Brafton Account Director and… Read more »
Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted from their latest vacation. That’s a lot of stimuli! How do you choose what to click through and view? With the constant inundation of content… Read more »
Ignoring UX best practices for your email marketing is a one-way ticket to spam city.
From email ROI to graphics gold, this week’s content marketing roundup has it all.
Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.
Have you ever instantly regretted hitting the send button on an email? Of course you have. But how about 50,000 emails all at once? There’s no “undo” button for an impressive blunder of that magnitude. I know where your brain is going with this, but no … fortunately this email was not a collection of… Read more »
The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.
Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.
With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.
Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.