ClickCease Content Strategy Archives - Page 21 of 28 - Brafton

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Brafton’s Weekly Content Marketing Roundup: May 1 – May 5

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From email ROI to graphics gold, this week’s content marketing roundup has it all.

7 asset landing page best practices for ultimate conversions [infographic]

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Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.

How a screw-up resulted in our best newsletter ever

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Have you ever instantly regretted hitting the send button on an email? Of course you have. But how about 50,000 emails all at once? There’s no “undo” button for an […]

How to do keyword research in 2017

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Keyword research is either the bane of your digital marketing strategy or the king of it. It’s how you practice keyword research and use that information that separates it from […]

How content marketing is evolving – and changing everything

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The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.

Your content marketing strategy determines time to ROI [infographic]

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Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.

Mobile rises and data costs fall: What it means for video

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With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.

Unicorn Frappuccinos: How Starbucks Won Social Media Last Week

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Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.

Effective CTAs: Your ultimate conversion machines

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Steer your prospects in the right direction with enticing CTAs that get you more conversions.