ClickCease Content Strategy Archives - Page 21 of 27 - Brafton

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How content marketing is evolving – and changing everything


The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.

Your content marketing strategy determines time to ROI [infographic]


Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.

Mobile rises and data costs fall: What it means for video


With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.

Unicorn Frappuccinos: How Starbucks Won Social Media Last Week


Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.

Effective CTAs: Your ultimate conversion machines


Steer your prospects in the right direction with enticing CTAs that get you more conversions.

Leading edge: The power of branding to unify your message


Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

Brafton’s Weekly Content Marketing Roundup: April 17 – April 21


Infographics and ROI dominate this week’s roundup of the web’s most essential content marketing stories.

Site UX: One of your most powerful conversion tools


Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.

Purple: The mattress company that stole my marketing heart


A marketer, her mattress and the marketing that brought them together. The story of how to make a strong, lasting impression through compelling marketing.