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    Social media metrics you should actually care about

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    Understand what social media metrics matter most for your business.

    Your blog will increase your bounce rate (and that’s okay)

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    Blog posts will boost your bounce rate, but that’s not necessarily a bad thing.

    Eyes on the skies: How Brafton creatives craft solar content

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    Find out how Brafton creatives serve the solar industry.

    It’s February: Are you using expanded text ads yet?

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    Google is no longer accepting new standard text ads. Here’s what you need to know about the shift to expanded text ads.

    5 Tom Brady quotes to add to your content marketing playbook

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    Check out these quotes from the NFL GOAT that can easily apply to your content marketing strategies.

    Bring the gridiron online: Best Super Bowl ad campaigns

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    Want your marketing strategies to be Super Bowl-worthy? These successful campaigns provide valuable lessons for marketers to score big with your audience.

    I saw Google naked in the shower

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    A lesson in learning more about Google’s ranking algorithm through researching a Google Analytics anomaly on our own blog.

    Solar assets: The sky’s the limit for solar content marketing

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    Understand the power of content marketing assets at the solar industry’s disposal.

    Leading edge: The changing landscape of business marketing

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    Brafton CEO Richard Pattinson dissects the transformation of digital marketing and its role now and moving forward.