ClickCease Content Strategy Archives - Page 19 of 26 - Brafton

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Content experience is customer experience

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By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced […]

Concocting the perfect CRO potion: What to know (infographic)

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Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]

5 Content types to improve social ROI

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Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted […]

Email UX: Save the spam for your scrambled eggs

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Ignoring UX best practices for your email marketing is a one-way ticket to spam city.

Brafton’s Weekly Content Marketing Roundup: May 1 – May 5

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From email ROI to graphics gold, this week’s content marketing roundup has it all.

7 asset landing page best practices for ultimate conversions [infographic]

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Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.

How a screw-up resulted in our best newsletter ever

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Have you ever instantly regretted hitting the send button on an email? Of course you have. But how about 50,000 emails all at once? There’s no “undo” button for an […]

How to do keyword research in 2017

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Keyword research is either the bane of your digital marketing strategy or the king of it. It’s how you practice keyword research and use that information that separates it from […]

How content marketing is evolving – and changing everything

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The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.