I saw Google naked in the shower

Understand the power of content marketing assets at the solar industry’s disposal.

Brafton CEO Richard Pattinson dissects the transformation of digital marketing and its role now and moving forward.

A closer look at how custom graphics saved a Brafton client’s blog from suffering the same unfortunate fate as stock images.

Measuring marketing ROI early on is key for knowing how your content is resonating with your audience.

Find out how to maximize the value and relevance of content topics for your audience.

Learn what to include in your brand style guide for content marketing and beyond.

Find out how to avoid ineffective and dangerous black hat SEO strategies in your content marketing.

Developing a holistic marketing strategy requires both content marketing and PPC. Here are four ways to make them work together.

Check out these tips to learn whether to provide prospects with a whitepaper or eBook download.