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    Solar assets: The sky’s the limit for solar content marketing

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    Understand the power of content marketing assets at the solar industry’s disposal.

    Leading edge: The changing landscape of business marketing

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    Brafton CEO Richard Pattinson dissects the transformation of digital marketing and its role now and moving forward.

    Stock images are dying (and we killed them) [success story]

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    A closer look at how custom graphics saved a Brafton client’s blog from suffering the same unfortunate fate as stock images.

    Get a head start by measuring marketing ROI early

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    Measuring marketing ROI early on is key for knowing how your content is resonating with your audience.

    How to build an arsenal of impactful content topics

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    Find out how to maximize the value and relevance of content topics for your audience.

    How to create your company’s visual style guide

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    Learn what to include in your brand style guide for content marketing and beyond.

    Black hat SEO no longer works (and sets you up for punishment)

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    Find out how to avoid ineffective and dangerous black hat SEO strategies in your content marketing.

    4 surefire strategies for mixing PPC and content marketing

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    Developing a holistic marketing strategy requires both content marketing and PPC. Here are four ways to make them work together.

    Whitepaper or eBook: Which should you use?

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    Check out these tips to learn whether to provide prospects with a whitepaper or eBook download.