ClickCease Content Strategy Archives - Page 19 of 27 - Brafton

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Brafton’s Weekly Content Marketing Roundup: June 12 – June 16


From mobile madness to selling your superiors on video, this week’s roundup has it all.

How to make a powerful and lovable video that sells


Discover the secret sauce for artful video marketing that sells.

How to use video effectively at each stage of the B2B sales process


Ever get bored sending the same templated email? Or opening every call with your go-to weather cliche? Well, your prospects are sick of that, too. Whatever your product or service […]

Video value bottom line: How to sell it to your CEO


On any given day, your CEO is entertaining pitches from savvy vendor salesmen, business leaders at peer institutions and other members of his or her own executive team. What makes […]

Fight for video content with the highest ROI


Make your video marketing matter by keeping hard numbers and audience intent in mind.

3 signs you need to overhaul your website


Your website represents the face of your organization, and often it’s the first thing a potential customer sees. The numbers are in, and they tell a compelling story: 82 percent […]

How to jumpstart your video marketing strategy now


Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.

Use this formula for maximum blog readability


Imagine you visit a library. No, don’t imagine the musty smell, just the books. You’re in need of some specific information, and you find a whole section of books devoted […]

The YouTube guide to successful video marketing


A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with […]