Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
People love “live.” It’s the reason viewers tuned into “Saturday Night Live” even during its darkest, unfunniest years (I’m looking at you, Jim Belushi). It’s why partygoers across America take time out of their busy drinking schedules on New Year’s Eve to see what’s happening in Times Square. Live is real. It feels special and… Read more »
From crafting the best video marketing to boosting conversions via email and website, this week’s roundup has something for everyone.
If you want to know where video is headed, you’ve got to take a look at its past.
Video marketing doesn’t just support conversions, it helps your content get found.
Channel your inner award-winning director skills by using these video marketing tools to create an amazing visual product.
It’s excruciatingly embarrassing when a big brand tries a massive marketing campaign and epically faceplants. Remember when the Cleveland Indians had a 10-cent beer night? The tab on that gaffe was nine fans arrested, numerous injuries from thrown “objects,” and infield bases stolen and never returned. That one ended pretty sloppily, if not incredibly predictable…. Read more »
If you’re a pretty savvy marketer – and we know you are – you’re already wise to the ROI-building benefits of a video-based content strategy. You’ve done the research, identified the themes and topics that will resonate with your target audience and have made your pitch to the top brass. Things are going well, but… Read more »
Let’s take a step back from video games and have a serious discussion about virtual reality. *unstraps headset and puts down controller* Virtual reality is still in its infancy yet has been preordained as a new frontier for marketers everywhere. Just think, you’re able to provide a fully immersive, interactive experience for your audience and… Read more »
From mobile madness to selling your superiors on video, this week’s roundup has it all.
Discover the secret sauce for artful video marketing that sells.