Leading edge – from print to digital: The evolution of content marketing

Keyword and hashtag marketing may seem completely different, but there is actually a relationship between the two when it comes to content marketing.

Think using Google Analytics is enough? Think again.

No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.

B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.

Embedding visual elements such as videos, graphics and social media into content is becoming an effective strategy for increasing engagement and conversions.

Understand what social media metrics matter most for your business.

Blog posts will boost your bounce rate, but that’s not necessarily a bad thing.

Find out how Brafton creatives serve the solar industry.

Google is no longer accepting new standard text ads. Here’s what you need to know about the shift to expanded text ads.