ClickCease Content Strategy Archives - Page 19 of 26 - Brafton

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Content experience is customer experience


By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced […]

Concocting the perfect CRO potion: What to know (infographic)


Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]

5 Content types to improve social ROI


Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted […]

Email UX: Save the spam for your scrambled eggs


Ignoring UX best practices for your email marketing is a one-way ticket to spam city.

Brafton’s Weekly Content Marketing Roundup: May 1 – May 5


From email ROI to graphics gold, this week’s content marketing roundup has it all.

7 asset landing page best practices for ultimate conversions [infographic]


Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.

How a screw-up resulted in our best newsletter ever


Have you ever instantly regretted hitting the send button on an email? Of course you have. But how about 50,000 emails all at once? There’s no “undo” button for an […]

How to do keyword research in 2017


Keyword research is either the bane of your digital marketing strategy or the king of it. It’s how you practice keyword research and use that information that separates it from […]

How content marketing is evolving – and changing everything


The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.