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    The relationship between keywords and hashtags

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    Keyword and hashtag marketing may seem completely different, but there is actually a relationship between the two when it comes to content marketing.

    Why you need to start using Search Console

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    Think using Google Analytics is enough? Think again.

    Create B2B content that is as different as your buyer personas

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    No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.

    Not all scary numbers want to eat you [success story]

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    B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.

    Make the most of visual embeds for ultimate engagement

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    Embedding visual elements such as videos, graphics and social media into content is becoming an effective strategy for increasing engagement and conversions.

    Social media metrics you should actually care about

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    Understand what social media metrics matter most for your business.

    Your blog will increase your bounce rate (and that’s okay)

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    Blog posts will boost your bounce rate, but that’s not necessarily a bad thing.

    Eyes on the skies: How Brafton creatives craft solar content

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    Find out how Brafton creatives serve the solar industry.

    It’s February: Are you using expanded text ads yet?

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    Google is no longer accepting new standard text ads. Here’s what you need to know about the shift to expanded text ads.