How to Make a Buyer Journey Map for Your Brand (Infographic)
Here’s your quick guide to buyer journey mapping — including step-by-step instructions and examples to follow.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content Buckets 101: How To Use Them + Examples
When you imagine a toolshed, buckets probably aren’t the first thing that comes to mind. Hammers, wrenches, screwdrivers — these tools make sense. And sure, maybe one bucket makes the cut. But multiple buckets? Not so much. That is, unless, you’re talking about a content marketing toolshed. In that case, the humble bucket is not… Read more »
5 Benefits of Branding for Businesses Big and Small
The benefits of branding are wide-ranging. Here are some of the biggest benefits to know about, and how to realize them with effective branding.
15 Organic Lead Generation Tactics (+ Lead Nurture Tips) [Infographic]
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
The Best Ways to Get People Searching for Your Brand
The greater your brand awareness at a given point in time, the more people will likely search for your brand. Consequently, you’d expect to see an increase in branded search impressions (and possibly clicks) in Google Search Console. But have you ever tried to figure out how different marketing channels affect branded search impressions? It’s… Read more »
Enterprise Marketing Explained
What does it mean to run a large-scale enterprise marketing program? What’s so unique about enterprise marketing? How do you get the most out of content marketing within a bureaucratic setting?
A Guide to SEO Campaign Management
Wondering what you should prioritize for your SEO strategy? Or just looking for a way to set up an SEO campaign? We’ve got you covered.
How To Build a Content Development Plan (Infographic)
Here’s everything you need to know about creating a successful content development strategy.
Dental SEO Content Marketing: How To Polish Up Your Online Presence
In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation takes hold, it’s all about online visibility. Digital marketing is quickly becoming the cornerstone of patient acquisition, replacing word of mouth as the most common… Read more »
Content Strategy in SEO: Planning for Success
Have you ever wondered why some websites seem to effortlessly climb to the top of search engine results, while others struggle to make an impact? The secret often lies in a robust content strategy, seamlessly integrated into SEO efforts. Here, we’ll explore the nuts and bolts of what makes a content strategy pivotal for SEO… Read more »