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    What does it mean to blog?

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    Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance […]

    Bidding on competitor keywords: Is conquesting a waste of my time?

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    All is fair in lovecontent and war. Just ask your competitors. Conquesting – tactically buying your competitors’ brand names and other relevant branded terms – is really a form of […]

    Brafton 2017 Content Marketing Benchmark Report

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    We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our […]

    Two wrongs don’t make a right: Unsuccessful B2B marketing campaigns

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    Check out these B2B marketing blunders that made a bad mark on their brands, and learn how to avoid these slip-ups in your campaigns.

    How to craft content for B2B sales cycles

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    Keep B2B sales cycles top of mind when crafting your content marketing strategy.

    How to up your B2B content marketing game

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    Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the […]

    5 bonafide brands rocking the marketing world

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    Find out which five companies have us gushing over their successful branding strategies, and see what you can learn from them.

    Re-branding and how it impacts your bottom line

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    Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.

    Lead gen from B2B branded content: What you need to know

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    If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.