Top Marketing KPI Examples (Infographic + SlideShare)
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Create a Marketing Playbook That Converts
A marketing playbook helps your entire team achieve desired results with their marketing campaigns. Here’s how to make one.
How to use testimonial advertising in your marketing strategy
Happy clients? Five-star feedback? It’s time to take those sizzling reviews to new heights with a compelling testimonial marketing strategy.
7 customer success KPIs every business should track (Infographic)
Let’s look at the 7 metrics you need to track to get a complete picture of customer success:
How to conduct a comprehensive marketing audit (infographic)
A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.
5 higher education marketing strategies that work
What’s the lesson for higher education? It’s time to embrace 21st-century marketing. Take a seat as we go over the top strategies that work.
How to use behavioral segmentation in your content marketing strategy
Segmentation keeps you from operating blindly. It makes your content more targeted and likelier to convert. See what else it can accomplish.
SMS marketing: The complete guide
SMS marketing is an efficient way to attract, engage and retain customers. Learn all about this marketing tool and find out how it could help your business.
How corporate branding works in content marketing
Corporate branding is the creation of a lasting brand image for target audiences, through coordinated visual design and unified messaging.
Lead conversion: Strategies, metrics and more
A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.